Miracle Oats is a clean, purpose-driven breakfast brand with warm colors, playful flavor illustrations, and a joyful identity that reflects both nourishment and giving back.
Miracle Oats is a subscription-based breakfast brand on a mission to make the world’s most complete breakfast nutrient-rich, joyfully simple, and created with care. Made in the USA with clean ingredients, each pouch supports daily health goals while giving back: for every box sold, essential vitamins are donated to children in need through Vitamin Angels.
This dual purpose inspired a brand identity that feels good on every level light, positive, and nourishing.
The packaging system combines a warm, creamy base with soft, flavor-coded tones and playful illustrations—stacked pancakes, vanilla flowers, cinnamon rolls bringing flavor to life with a sense of joy. A rounded serif logotype adds personality, while clear sans-serif text ensures key nutritional info is always front and center.
Mini icons and spark-like accents reinforce energy and vitality, and the soft, sunlit photography highlights both indulgence and wellness. Designed to be easy, uplifting, and full of goodness just like the product inside.
Start working with Cansu
Book a call